What is the focus of organizational research?

The focus of organizational research primarily involves examining background information about the organization itself. This encompasses understanding its structure, culture, processes, and performance metrics. The insights gleaned from this research are crucial for identifying strengths, weaknesses, opportunities, and threats within the organization, thereby influencing strategic decision-making and improving overall effectiveness.

Understanding an organization's background enables researchers and decision-makers to assess how past practices and policies have shaped current operations. This knowledge aids in formulating strategies that align with the organization's goals and objectives. By delving into the organization's history and context, researchers can pinpoint areas for improvement and innovation.

While potential markets, customer satisfaction, and product development are important aspects of a business, they represent more specific facets that could be informed by the broader understanding gained through organizational research. In essence, examining the organization holistically provides a foundational framework that supports all other aspects of business strategy and operational enhancement.