What is the purpose of job analysis?

The purpose of job analysis is to provide an understanding of job requirements. Through job analysis, organizations systematically gather information about the duties, responsibilities, necessary skills, outcomes, and work environment of a particular job. This detailed understanding enables employers to clarify what is expected from employees in specific roles and helps in refining job descriptions.

With accurate job requirements identified, organizations can make informed decisions regarding recruitment, selection, and training processes, ensuring that candidates are well-suited for the roles they will fill. This foundational understanding also aids in performance evaluations, as it defines what constitutes acceptable performance for the job in question, allowing for clear benchmarks.

In contrast, while writing training manuals, conducting performance evaluations, and developing marketing strategies may benefit from information derived from job analysis, they are not the primary focus of the job analysis itself. Each of those tasks involves different considerations and strategies that are secondary to the core aim of analyzing job requirements.